WE'VE SEEN THIS INDUSTRY FROM BOTH SIDES.
Creators needed better education. Brands needed better creators. So we're building the bridge.
IT STARTED WITH A GAP.
We've spent over a decade behind the scenes of equestrian marketing helping brands build their presence through content, strategy, social media, advertising + creator campaigns.
While also simultaneously building an audience, partnerships, and a community of our own. Time and time again, we kept seeing the same disconnect...
Want to create meaningful content that actually converts, but don't know how to position, pitch or create content that resonates with their audience.
Want great creators, but struggle to find the right ones or build partnerships that perform.
THE BEST PARTNERSHIPS ARE BUILT ON TRUST, SHARED VISION AND MUTUAL VALUE.
ALLE + CASSIDY
Nearly 20 years combined in equestrian marketing, content, photography and creator partnerships.
ALLE
An avid rider and has spent 10+ years in equestrian marketing, specializing in organic social media, paid advertising and creator strategy. She's worked with household names like NOËLLE FLOYD, Kerrits Equestrian and Free Ride Equestrian, so she knows what brands look for when they hire a creator, and what makes a partnership perform. At The Arena, she shows you how to create content that makes brand's say, 'yes.'
CASSIDY
A lifelong equestrian, photographer, & videographer with nearly a decade of experience in equestrian marketing. From building her own personal brand to creating content and leading social strategy for some of the industry's biggest names, she's worked on both sides and knows what makes content stop the scroll. Now, she's helping other equestrians turn their creativity and passion for horses into real opportunities.
THE CREATOR BLUEPRINT. OPENS END OF OCTOBER.
Get on the list, and start with a free head start while you wait.
Be first to know.
Doors open end of October. Waitlist members hear first.
Be first in the ArenaCraft your voice.
Find your voice and turn it into a magnetic personal brand. Start today.
Grab the free workbook